Southwest Airlines has officially ended its long-standing “Bags Fly Free” policy, introducing checked baggage fees for most passengers starting May 28, 2025. This marks a significant shift in the airline’s customer service model, aligning it more closely with industry standards.
🧳 New Baggage Fee Structure
- First checked bag: $35
- Second checked bag: $45
These fees apply to passengers booking flights on or after May 28, 2025. Travelers who booked before this date will still benefit from the previous policy of two free checked bags.
🎟️ Exemptions to the New Policy
Certain passengers can still check bags for free:
- A-List Preferred members: Two free checked bags
- Business Select fare passengers: Two free checked bags
- A-List members: One free checked bag
- Rapid Rewards credit cardholders: One free checked bag
These changes are part of Southwest’s strategy to enhance profitability and attract new customer segments, as stated by CEO Bob Jordan.
✈️ Other Policy Changes
In addition to baggage fees, Southwest is implementing several other changes:
- Introduction of a Basic Economy fare: This fare offers lower prices but comes with reduced flexibility, such as no changes or refunds.
- Assigned seating: Starting in 2026, Southwest will transition from its open seating policy to assigned seating.
- Flight credit expiration: Credits will now expire after one year, with Basic Economy credits expiring after six months.
- Enhanced loyalty program: The Rapid Rewards program will introduce variable redemption rates, rewarding higher-tier members with more points.
These adjustments aim to streamline operations and align with industry practices.
💬 Customer Reactions
The elimination of free checked bags has elicited strong reactions from Southwest’s customer base:
- Loyal customers express disappointment: Many longtime travelers feel that the airline is moving away from its customer-friendly image.
- Consideration of alternative airlines: Some passengers are contemplating switching to competitors that still offer free checked baggage.
Despite these concerns, Southwest remains committed to providing quality service and maintaining its brand identity.